Music videos can be expensive items. It hurts spending thirty, fifty or even a hundred grand of your hard-earned money on something you - basically - give away for free!
So, it can be very tempting to save some money by shooting your own music video. I mean, video cameras come on cell phones nowadays, and HDTV is becoming less expensive. Cameras are everywhere. They're ubiquitous. And, deep down, everyone really fancies themselves a director - sorry, an auteur, don't they?...
So, should you consider going it alone and shooting your own music video?
The short answer: NO.
Directors, producers, cinematographers and production designers are all artisans. It takes years of study and work experience to become a decent film-maker. You wouldn't leave your cd layout to some guy you passed on the street, would you? So why even consider doing something as important as your first music video all by yourself? It may look like simple work, but believe me, producing and directing ain't easy!
Can you tell the difference between a lower budget independent movie and a Hollywood summer blockbuster? Of course you can! That's exactly the difference between shooting the video yourself and hiring a professional. You don't know how to make the movie look that glossy and perfect - but the professionals do! The best you could hope for is a decent indie flick. Sure, every once in a while a home-made music video comes along and does well. But, can you even think of one (and, no, Fatboy Slim's "Praise You" was NOT an indie video, the budget was actually massive). So, stick with the professionals. Let them do it all for you.
However, the single biggest reason I would dissuade you from shooting your own music video is probably not one you would have guessed:
Insurance!
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